Sales & Service Tip of the Week

The first “A”, Approach sets the stage during customer interaction.  You want to attract the attention of the customer and start the thought processes of the buyer and seller.  How you approach or greet the customer could very well set the tone and influence the outcome of the sales opportunity.  In this first step you want to demonstrate your professionalism, your desire to serve, and that you want to do business.  All of this is appealing to the customer!  In fact this could be your first sale.  The customer buys you first; do you agree?  You represent your company to that customer for the moment (moment of truth) and they either form a positive or negative impression about you.  Your businesslike manner, positive attitude, confidence and expertise are contagious and can influence your customers.  People identify with people so allow your Approach to reflect this human experience and get off on the right foot with all of your customers.