Sales & Service Tip of the Week

Let’s examine a selling process in detail.  Did you know selling revolves around a thought process?  Doesn’t the customer go through certain thought processes or steps to arrive at a purchasing decision?  You do, don’t you?  We all do!  The key is to be able to identify where the customer is in their thoughts and match your thoughts as it relates to suggestions and ideas to help persuade the customer to reach a decision to buy.  Sounds complicated doesn’t it?  Actually we all go through these thoughts or steps daily in our interactions with customers almost instinctively and naturally in completing the customer transactions.  Now, let’s formalize these steps in order to better serve our customers and better yet, sell more products and services to grow our business and make everybody happy.  Sound too good to be true?  Get ready, here are the steps or thought processes to make us better as sales and service professionals.  We refer to these as the 6 A’s that will become your selling strategy to serve and sell your customers.  Approach, Analysis, Active Presentation, Answer Objections, Always Be Closing, and Apply Service.  Allow the 6 A’s to become your selling strategy for sales success!