Sales & Service Tip of the Week

Last week we unfolded the 6 A’s as your selling strategy to sales success.  Each one begins with an “A” – a handle to grab on to during a sales interaction or opportunity.  Have you ever missed an opportunity to sell more or was hesitant to suggest or offer ideas to a customer?  We all have, so relax!  The A’s become “memory joggers” so we don’t forget to ask as we can get busy and in a hurry.  Wouldn’t it be great if selling was always 1, 2, 3, 4, 5, 6, in a sequential order?  Unfortunately our thought processes are not always step-by-step.  Selling is spontaneous and thinking on your feet.  Have you ever had a complaining customer before ever saying, “hello”?  Or, a customer that says, “I’ll take it” without even hearing about it first?  Please don’t inform the customer that you have several more steps or A’s to cover first.  Take the order and serve the customer!  Remember, the 6 A’s are based on customer interaction and designed to provide a service request or sales transaction.  Allow the customer to lead the interaction and utilize the 6 A’s when you need a reminder and need to get back on track.  Master the 6 A’s and you will provide total customer satisfaction and develop lifetime customers.  It begins with the first “A” – the Approach.