Sales & Service Tip Of The Week

“LEARN TO CALL CUSTOMERS BY NAME.”  Have you ever “just met” someone and “forgot” their name?  Remembering names is very important in providing quality service.  Customers appreciate being called by name.  It’s the old story.  You can remember names if you want to.  Step One – You must want to.  Wanting to is the key.  It is your positive approach to remembering customer’s names.  Step Two – Learn the name.  As you interact with customers you will note names printed on orders, service requests, business cards, correspondence or notes.  Use the name to address the customer.  Repeating the name will help you to learn it and remember it.  Step Three – Use association.  Use words, scenes, and other names that are familiar to you.  Mr. West could be a compass, Mrs. Crane, a digging machine, and Monroe could be the former president or the famous movie actress.  Work out a system with which you are comfortable.  Step Four – Memorize the name.  Repeating the name will help.  Have a piece of paper handy and write the name quickly.  Later, review the new names you learned that day.  By using association and by memorizing, you will remember the name.  What do you do and how do you remember names?