“People buy
from people they like.” Have you ever
heard this before? Well, it’s true! Think about it: Do you always get your haircut at the same
place? Go to the same dry cleaner,
drugstore, bank or gas station usually?
Customers like to shop or buy in similar surroundings, where they know
what to expect and appreciate being recognized.
Don’t you? So remember, to the
customer you are your company. You make
it happen. Don’t blame others or make
excuses when things go wrong. Serve each
customer as if you were in your own business.
It is YOU, INC. that the customers come to know and ask for help
to solve their problems. Catch this
entrepreneurial spirit and watch your sales grow as your customers keep coming
back! What "war stories" can you share where the relationship "swung it" your way?
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