Monday, April 7, 2014

10 Truths About Sales Training: TRUTH #10 – Training brings the sales team together, united as one!

I have enjoyed watching Urban Meyer, coach of the Buckeyes, who seems to bring out the “top performers,” both on and off of the field.  His training philosophy and leadership are symbolized in his “huddle concept.”  So many of us base our success on material things such as how much money we have, how big our house is, how fancy our cars are and taking exotic vacations.  But when we come together, 11 men holding hands in a huddle, none of this matters anymore.  It doesn’t matter how much money you have, whether you’re from a different race or nationality, it’s 11 professionals coming together:  “One Team, One Goal.”

Sales Leaders, have you had a sales training bootcamp lately?  Maybe it’s time to bring ‘em together and “huddle up” to create some synergy and ignite them to exceed their sales plans for 2014.  Today we just don’t train for skills and knowledge, we train for high performance and sales excellence, just like the pros do, week in and week out.  Remember, the team that executes, ends up winning.  It takes skills, practice and repetition to master the sales fundamentals to move the customer through their process.  Learning is a three-step progression:  TRAINING + PRACTICE = HABIT.  Are your Sales Professionals able to sell their value story instinctively, automatically and by habit?  It’s never too late for a refresher!